The Importance of Accepting Credit Card Payments In today's world, cash transactions have become less and less common, and the use of credit and debit cards has skyrocketed. According to a recent survey, over 80% of consumers prefer to pay with a credit or debit card when given the choice. By not accepting these forms of payment, you are potentially turning away a large percentage of your potential customers. Accepting credit card payments can also help to increase your business's credibility and professionalism, making it easier to establish trust with your customers.