project leader
Carolyn (Carey) K
East 125th Street
(East Harlem)
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the project

2020 has been a year like none other. Since the start of the COVID-19 pandemic, the challenges we've been called to meet have been extraordinary: The forced closure of the local small and minority-owned businesses that we support, a decrease in city street cleaning services along our East 125th Street corridor, an increase in homelessness across East Harlem, plus the skyrocketing growth of the open-air programming we provide for the community including Open Streets for Restaurants, our year-round farmers market and our upcoming Grandscale Mural Project II. To continue to rise to meet these challenges -- as well as anything else that 2020 might throw at us (!) -- we are calling on the community for support.

the steps

We are already doing the work. The challenge is to sustain it.

why we're doing it

Since the start of the pandemic, we have been working more than ever alongside our small businesses -- to connect them with emergency sources of funding and business advice, share best practices for operating and re-opening, and promote them as they pivot and offer new services. Throughout the spring and summer, our emergency Small Business Guide has served as a critical resource for both the business owners as well as residents in need of delivery and take-out.

Though city budget cuts have decreased city sanitation serves in the area, and the number of individuals experiencing homelessness, mental illness and addiction continues to rise, our Positive Workforce Clean Team has continued to hit the streets daily, collecting nearly 200 bags of trash per week. You can tell we were there anytime you spot a yellow trashbag.

And while we've always been fans of open-air programming, this year it's skyrocketed! Our year-round farmers market has more than doubled in size, and we're now hosting an Open Street for Restaurants every weekend through October. Uptown artists will again pick up their paintbrushes this autumn, when we bring back Grandscale Mural Project for its second year.



Streetscape / Street Cleaning $8,320
Placemaking / Small Business Support $2,880
Staffing / Administrative $4,800
Total $16,000


ioby Platform Fee waived
ioby Donation Processing Fee (3%)
(Donation processing fee does not apply to match funding.)
TOTAL TO RAISE = $16,495
Please note: ioby fees are estimated and will be calculated based on totals at the end of the campaign.  


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