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UJIMA re-fresh POP-UP JUICE SPOTS

pop-up juice event designed to promote healthy eating & community fellowship.  Collaborations amongst multiple stakeholders makes each pop-up event uniquly entertaining, informative, and refreshing.

Leader

Bianca BUTTS

Location

E.120TH Cleveland, OH 44120

About the project

This  pop-up event will serve to educate, entertain, and connect members of the Greater Buckeye community and beyond. 

  • EDUCATE: Ujima re-fresh, llc will host 3 community juice demos.  During the product demonstrations, guests will watch a juice prepared live, learn more about Ujima's vision for Greater Buckeye, and connect with other neighborhood leaders around food equity and community change.  
  • ENTERTAIN:  the evening portion of the juice pop-up event will showcase local artists, musicians, and freshly prepared UJIMA re-fresh juices.  The adult atmosphere will be a wonderful temporary gathering space and enhance awareness of available healthy eating options within the village of Greater Buckeye. 
  • CONNECT: the series of pop-up events will not only showcase the healthy juice product, but will also create a space for community gathering & connection.  This space for connection will also be steeped in the principles and values of a responsible social enterprise serving the urban core of Greater Cleveland, Ohio. 

The first POP-UP will be in February of 2017

This project will require the collaboration and inclusion of many partners and volunteers from the Greater Buckeye community. The aforementioned is not a monumental task when transparency, communication, and engagement are paramount points of execution. 

The Steps

  1. refine plan for UJIMA pop-up events
  2. recruit & secure team
  3. secure venue, dj, artist, caterer, photographer
  4. recruit volunteers
  5. execute ioby campaign
  6. conclude ioby campaign
  7. follow up to ioby campaign

Why we‘re doing it

We are aiming to combat food deserts. UJIMA re-fresh, llc is working to shift perspectives, one juice at a time. 

The Greater Buckeye community is ripe with neighborhood assets in the forms of development corporations, a major foundation, effective non profits, access to transit, and a commercial corridor beaming with potential.  One stain on the neighborhood is its lack of access to healthy fast food options within its borders. Ujima re-fresh seeks to be a first responder to this community concern.  We aim to provide fresh juices, smoothies, salads, and other healthy food options to residents, owners, and passersby.  

Food deserts plague many inner city neighborhoods throughout North America.  Cleveland is no exception to the rule, but we can break the rules and defy confines if we utilize the principles of cooperative economics to enable UJIMA re-fresh to be a conduit to community change with regard to healthy eating habits and education.  Nearly 25% of rural Ohioans face nutritional challenges compounded by high concentrations of nearby fast food alternatives. This is not just an urban phenomenon, its all across our state.  UJIMA's focus is without a doubt the urban core of Cleveland Ohio and beyond.

$5,370.00 / $5,185.00