project leader
Jorge C
350 E 138th St.
The Bronx (South Bronx)
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We're featured on ioby's national blog!

the project

The South Bronx Farmers Market, Inc. (“SBFM”) is a 501(c)(3) organization with the mission of addressing public health crises in obesity, diabetes, malnourishment and undernourishment by promoting access to nutritious, affordable, locally grown produce and related agricultural products for the under-served residents of the South Bronx. We operate a farmers market to support our mission and we facilitate vital food subsidy programs including Supplemental Nutrition Assistance Program/Electronic Benefits (SNAP/EBT), Women, Infants and Children (WIC), as well as Farmers Market Nutrition Program and Senior Farmers Market Nutrition Program checks. On any almost 40% of funds spent at our market are through some sort of food subsidy program - we help our community get more fresh and affordable food into their homes.


We are adding one day a week for 23 weeks to our farmers market. We currently run one market day on Saturdays, but would like to add a Wednesday market day to each week. Many shoppers are unable to come out during the weekends - a weekday market would enable new customers to visit and would provide an additional mid-week market to our current customers and provide additional programming.


We need funding for additional market supplies, marketing and outreach materials, staff and market equipment. Our season launches on June 17 and the first Wednesday market would start June 21. The market would be held in the same location along 138th Street in Mott Haven, South Bronx.


We are so grateful to be selected to participate in the New York State Health Foundation (NYSHF) + ioby Healthy Neighborhoods Challenge! As part of Ioby's Neighborhood the first $250 of each donation given to our ioby campaign will be doubled until May 25, or until the granted match amount has been spent! This means your donation will be matched dollar for dollar until we hit our match limit! 

the steps

South Bronx Farmers Market (SBFM) will be purchasing additional supplies and creating new marketing material. We will also be hiring two part-time staff - a SNAP/EBT Manager as well as an Assistant Market Manager. We will also be promoting our market within our community to help spread the word and bring in new shoppers.

why we're doing it

Our market is located in the heart of the poorest congressional district in the country where almost 50% of children are living below the poverty level. Fresh and local food options in our neighborhood pale in comparison to our wealthier neighbors and we want to ensure all families here have access to fresh and local food grown by our urban and regional farmers. Our customers and farmers have requested we add an additional day to our seasonal market and we are happy to help make this possible!


Our market will not only help bring more fresh food to our community but also provide for additional programming during the week including market tours and cooking & nutrition education programs - our partner Stellar Markets will be providing these demonstrations on Wednesdays. These workshops not only teach participants about healthy choices and how to create simple, healthy and affordable meals - they also offer recipes, samples to taste and Health Bucks to spend on the spot.



RAISED = $10,360.00
ioby Platform Fee  $35.00
Payment Processing Fee (3%) $300.73
TOTAL TO DISBURSE = $10,024.27

Staffing: $5060.00
Payroll Expenses/Tax: $1520.00
Banners: $2000.00
MTA Advertising $1000.00
Poster/PostcardPrinting $470.00
Total: $10,050



SUBTOTAL = $10,000
ioby Platform Fee $35
Donation Processing Fee of 3%  $300
TOTAL TO RAISE = $10,335




This is where photos will go once we build flickr integration


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