Smoothie & Juicery Pop-Up
Where locally grown food meets an enticing beverage.
Leader
Sharlena Powell
Location
Mott Haven Farmers Market Bronx, NY 10454
About the project
Access to healthy beverages and the knowledge to back up how it's healthy is essential for sustainability and the livelihood of our neighborhoods. To promote living well and being uniquely conscious of our food and beverage intake, our Smoothie & Juicery Pop-Up will feature local gardens and farmers market-based fruits and vegetables, and create recipes with custom events in the neighborhood. We would incentivize tourism and invite others to indulge in exclusive beverage tastings, while receiving some health-conscious nutrition tips. As a monthly event starting in December 2016 until February 2017, we will host a Pop-Up in selected venues and residences in tangent with the seasons' festivities.
The Steps
We would begin with strengthening relationships at possible venues/spaces for hosting our pop-up, identifying our team with my food and hospitality career background. As a Just Food Community Chef, I am currently expressing the great benefits of eating and drinking locally and how it affects our daily lifestyle. For example, in January we will promote residents to keep their "New Years Resolutions" of healthy lifestyle by coming to our Pop-Up and meeting others with like minded goals and to complement their fitness plans. The funds obtained with our campaign with seed for our supplies necessary to perform these events.
Why we‘re doing it
These efforts would help to increase visibility in the dormant months for farmers showcasing in local neighborhood markets, and possibly help to spread the noise factor for reintroduction in the spring and summer months. Many residents would love to see the fresh produce year-round, and I believe the pop-up events will keep those relationships current. The communities would also benefit by indulging in a healthy beverage with empowering those with fundamental facts on the main ingredients of the recipe. We are hoping to revitalize beverage consumption to make healthier choices, no matter the weather.