project leader
Chris G
City of Santa Rosa
(City of Santa Rosa)
latest update rss
Off and Running!

the project

Spearheaded by Bikeable Santa Rosa, Safe Streets Santa Rosa is a campaign to accelerate the creation of a safe and seamless transportation network that allows people to move freely and conveniently regardless of how they travel – whether driving, walking, biking, taking buses, scooting, skating, and/or using mobility-assistance devices. 

With your help, we will catalyze the rapid implementation of low-stress bike and pedestrian infrastructure, integrated with better transit and traffic management, in order to make Santa Rosa’s streets safer, healthier, and more vibrant for all.  

Better streets will:

  • Improve safety & comfort
  • Foster affordability & inclusivity
  • Promote sustainability 
  • Strengthen businesses
  • Enhance enjoyment & interest
  • Increase connections

The Time Is Now

The City of Santa Rosa has already set goals to enhance and diversify mobility options, including ensuring accommodation for all types of users – i.e., “motorists, pedestrians, public transportation users, children, seniors, and persons with disabilities” (General Plan) – and developing and maintaining “a complete and convenient bicycle and pedestrian network” (Bike & Pedestrian Master Plan). 

However, progress in implementing these plans remains frustratingly slow and too often our leaders fall back on old habits that prioritize cars above all else, leaving our streets louder, dirtier, and more congested and dangerous for everyone, including drivers.

By rallying around a vision of safer, healthier streets for all and mobilizing the creativity and willpower of the whole community, we aim to realize our shared goals in a matter of months and years rather than decades.

We know this is possible because a growing number of cities have accomplished it in just the last few years, and there is a deep well of resources – including proven approaches to advocacy and quick-build methodologies – that we can draw on to replicate their success. 

Your donation will help kickstart a community-led campaign to implement transformative mobility projects in Santa Rosa.

the steps

Growing Our Base – We’ve already built a strong and engaged network of supporters from across the city, but we’re just getting started. As we further develop our campaign, we need to continue to grow our network and tap more deeply into the creativity, knowledge, and skills of our fellow citizens and community leaders. To that end, we will continue the careful and important work of coalition-building, including:

  • Identifying and engaging with new volunteers and supporters;
  • Hosting fun, community-oriented events that foster connections and raise awareness about the city’s infrastructure needs;
  • Forging connections with community groups, businesses, and other organizations from all areas of Santa Rosa; and
  • Marshaling our collective energy and resources to create solutions and build support throughout the city. 

Organizing for Impact – We are fortunate to be able to draw on the experience and example of other U.S. cities that have built enhanced mobility networks in recent years. To quickly build our capacity and take full advantage of this resource, we have reached out for support from City Thread, a non-profit organization that collaborates with groups like ours to accelerate mobility and place-based projects in communities around the country, and whose leaders have been directly involved in campaigns to build ambitious new bike networks in places like Austin, Denver, Pittsburgh, and New Orleans. To help get us on our way, City Thread has proposed to conduct an Accelerated Mobility Readiness Assessment, which is the first step in implementing their playbook for rapid-implementation mobility projects.

Driving ChangeEven as we work to craft a full-scale campaign, we are already actively engaged on mobility-related issues and projects before the City. In recent months, we have coordinated community engagement and feedback on the City’s annual budgeting process, its pending Mendocino Avenue Reimagined project, and its plans for accessing grant funding to support active transportation infrastructure. We will continue monitoring and commenting on ongoing matters with the City Council, the Climate Action Subcommittee, the Bike and Pedestrian Advisory Board, and related bodies. In doing so, we will continue to raise awareness and lay the groundwork to deliver sustained and effective advocacy throughout our campaign.

why we're doing it

Designing safer, healthier streets and enhancing transportation options is a way to advance several urgent and interconnected goals for Santa Rosa: 

  • Ensuring equal access to social and economic opportunities that are fundamental to the well-being of individuals and families.
  • Making Santa Rosa safer by reducing congestion, collisions, injuries, and fatalities on our streets. 
  • Reducing air and noise pollution.
  • Reducing greenhouse gas emissions and increasing resilience to the increasing impacts of climate change. 
  • Enabling healthier, more active transportation and lifestyle choices.
  • Enhancing economic and community vibrancy.
  • Creating joyful, people-friendly streets for all.

We hope you will join us in bringing this far-reaching vision to life!


Accelerated Mobility Readiness Assessment – $15,000

City Thread will guide an audit of the existing mobility landscape in Santa Rosa, including an evaluation of community-based support to help us drive progress toward our goals, and a technical analysis of the City's current ability to deliver transformational mobility projects. This will provide crucial insights and connect us to a national network of transportation and safe-streets advocates, both of which will assist us in developing a more robust and targeted campaign.

Community Engagement and Outreach – $4,500

We know having a lasting impact on Santa Rosa’s streets starts with impacting the hearts and minds of our leaders and fellow citizens, and inspiring them to join us. These funds will support our ongoing efforts to raise awareness and cultivate support across the city, including:

  • Developing a clear, compelling visual identity and messaging strategy
  • Creating and printing campaign material (informational flyers, postcards, yard signs, stickers, banners, etc.)
  • Translation services
  • Food and supplies for monthly community rides and events
  • Software to support communications and other campaign needs

This is an all-volunteer campaign, which means every dollar donated will go directly to the activities above (with a small amount to support this excellent fundraising platform, see below for estimated fees), rather than to overhead or other administrative costs.

ioby Fiscal Sponsorship Fee (5%) $1,060
ioby Donation Processing Fee (3%)
(Donation processing fee does not apply to match funding.)

Please note, fees are estimated here and final numbers may change based on the final amount raised,


Off and Running!

Hey y'all,

We are off to an incredible start. Less than two weeks since our launch and we're nearly halfway to our goal! 

Thank you, thank you, thank you to everyone for your generous contributions and for sharing the goal of transforming Santa Rosa streets for the better. 

Let's keep the momentum going. Please take a moment or two this weekend to contact friends, family, neighbors, or others who might appreciate what we are up to, and invite them to join us. And don't forget to follow up with anyone you've already contacted. 

Remember: this is as much or more about spreading the word and growing our network as it is about raising funds, so every connection is worth it, whether or not it results in a donation. No contribution is too small, either.

Keep up the great work and we can't wait to ride together soon!



This is where photos will go once we build flickr integration


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