project leader
Rhonda R
3301 37th Ave
((Franklin/Fruitridge Urban Neighborhood ))
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the project


The mural project celebrates Poderosas who have been trailblazers in the area and the nation.  Through their work, they have made history and changed the world we live in for the better.  They have conquered many barriers and have contributed to the health, well-being, and advancement of our Latinx communities.  Yet, their stories are unknown despite their ongoing work in our communities.

The Poderosas have shaped our understanding of gender and race and they are uniquely positioned to lead us into a better future because of their lived experiences.  Their stories help us understand what it means to be human, and as thoughtful residents, how to move to a more humane future.

The mural will be co-created on movable panels by the renowned mural artist-educator Ruby Chacon and educator-artist Isabel Martinez. The mural will travel to various locations for a broader audience to access and view such as: La Familia and the Washington Neighborhood Center, K-12 schools, and cultural programs featured throughout the city and county of Sacramento. This community mural, in contrast to print and electronic media, where social divides persist in terms of access, is a powerful medium of grassroots neighborhood representation. It is a visual and public expression of cultural values, ethnic pride, and neighborhood identity, as well as a celebration of our social and political struggles. Community members, community organizations, K-12 students, college and university students, business owners, etc. will be invited to comment on the mural using social media and written comments.    


the steps

  1. Raise $11,700 in total
  2. Funding will also be used to work with educational/curriculum experts  to write a curriculum guide for middle and high school students and to develop a bilingual coloring book for grammar school students.
  3. We are planning a ribbon cutting ceremony now that we have completed painting the mural.  Donors along with grant funders, community partners, community members, and City Council and County Supervisors will be invited to the ceremony. 

why we're doing it

The committee organizers of this project are dedicated to preserving imperiled Chicana/Latina histories and narratives.  In this time of crisis with the corona virus causing a historic decimation of the Latinx community and ravaging generations of Latinx families in California and the nation, we as project organizers are committed to documenting how these Poderosas have defined/redefined their identities, pushed boundaries, and awakened community members politically in powerful ways.  The mural features the bios  of the nine women on the mural via a QR code connected to the project website.  In addition, Tomas Montoya will produce a  documentary on the project.




1.      $ 1,200 - Frame mural and assemble pieces
2.      $    60.00 – Framing mural supplies (estimated cost)
3.      $    96.00    Webpage renewal - Word Press (
4.      $   272.22 – Paint supplies for mural (Varnish - $196.45; Brushes and soft gel - $75.68)
5.      $   222,259 - Blankets to protect mural when transporting it to locations
6.      $   155.25 – Alternations of blankets
7.      $   600.00 – Documentary on Ruby Chacon and Isabel Martinez  - artists designed and painted mural
8.      $   400.00 – Storyboard for the book
Total:  $3006.06
Total to be reimbursed by IOBY - $2,997.45


TOTAL RAISED  $3,210.00
ioby Fiscal Sponsorship Fee 5% $160.50
ioby Donation Processing Fee 3% $52.05



Your tax-deductible donation will be doubled in impact. All donations will be matched dollar for dollar up to $9,000 (up to $1,000 per donor, until funds run out).

Your donation will help fund these critical needs:

  • Framing for the 6 painted mural panels 
  • Protective covers for the 6 panels 
  • High resolution photo scans
  • Color photographs
  • Fees to register mural for copyright protection
  • Marketing materials
  • Storage space 
  • Training to ensure that the mural is transported, packed and handled in accordance with the highest standards
  • Funds to transport mural to visiting sites
  • Insurance

Keep the momentum going with these matching funds.  With your support we will be able to launch our first opening.  WE THANK YOU!

1    Framing for the 6 painted mural panels metal    5000    
2    Temporary Framing for the 6 mural panels wood    2000    
3    Protective covers for the 6 panels     350    
4    High-resolution mural panel scans    750    
5    Color signed Prints    500    
6    Fees to register mural for copyright protection    100    
7    Marketing materials    500    
8    Storage space climate controlled    1000    per year
9    Training to ensure that the mural is transported, packed and handled in accordance with the highest standards    500    
10    Funds to transport mural to visiting sites    700    per year
11    Insurance    300    per year
    Total    11700    


ioby Fiscal Sponsorship Fee (5%) $626
ioby Donation Processing Fee (3%)
(Donation processing fee does not apply to match funding.)
Donation processing fees apply to donations only. 100% of match funding goes to projects. Please note, fees are estimated here and final numbers may change based on the final amount raised and amount of match funding applied to this campaign.  



Sorry, but this project doesn't have any updates yet.


This is where photos will go once we build flickr integration


  • Juan C.
  • Anonymous
  • Miguel M.
  • Anonymous
  • Camila C.
  • Dolores K
  • Elvira A.
  • Dr. Stan Oden
  • Rhonda R.
  • Alianza
  • Anonymous
  • Jose Navarro