project leader
Molly McFadden .
1855 Ansel Rd
(The Heights)
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the project

Mission statement

We are 3 separate entities with a shared passion to improve the lives of individuals on the spectrum of cognitive decline, from the early stages of memory loss to severe cognitive impairment (Alzheimer’s and other dementias), those at risk of dementia, caregivers, and anyone else impacted by dementia.

We engage people through humor and connection to a personal story to help audiences think about the impact cognitive impairment has in their own lives. We then capitalize on this conversation to share strategies for optimizing brain health and provide insight into how best to provide guidance to help access the resources in our community such as Cleveland Clinic for Brain Health and WeCare at Benjamin Rose for those living with and alongside the diagnosis.

Our goal is to reduce the stigma and fear surrounding cognitive impairment and dementia.

  • Molly McFadden, actress, will demonstrate the effects of Alzheimer’s  through dramatizing her experience caring for her mother with Alzheimer’s, and who now possibly faces the disease herself.
  • Dr. Sandra Darling, Preventive Medicine physician from the Cleveland Clinic Center for Integrative and Lifestyle Medicine and Lou Ruvo Center for Brain Health, will share the research on how to slow or stop the progression of cognitive decline. She will review the treatments available at the Cleveland Clinic.
  •  Lisa Weitzman, Director of Strategic Partnerships, Benjamin Rose. The WeCare program recognizes that caring for someone with dementia can be rewarding – but it is also challenging, frustrating, stressful, and even heart-breaking. WeCare offers ongoing support to help caregivers develop a manageable step-by-step roadmap to address the care needs of both the person with the diagnosis and those who are living alongside them. Lisa will provide guidance on how to access the resources in our community.


Our goal is to share the following message of hope to the audience. There are treatments available for different stages of cognitive impairment; the key is to get tested early on. Additionally, there are resources in the community to support patients and their caregivers and loved ones through the Cleveland Clinic Brain Health and WeCare at Benjamin Rose.


the steps

The steps

  • Adapt the original script of Living on the Moon, which has already been presented 4 times, for this new performance encompassing key information from our partner organizations, the Cleveland Clinic and Benjamin Rose.
  • Identify the specific roles, responsibilities, and contributions of the two key partner organizations, The Cleveland Clinic (Center for Integrative and Lifestyle Medicine and Lou Ruvo Center for Brain Health) and WeCare at Benjamin Rose.
  • Create a performance "template" with the inaugural presentation in February 2024.
  • Create an informative survey to collect feedback from the audience on the performance and make changes to the template accordingly.
  • Seek additional funding and leverage impactful marketing to support future performances to reach a larger audience.

why we're doing it

Why we’re doing it

Alzheimer’s disease is the most common type of dementia accounting for 60-80% of dementia cases. Over 10% of adults 65 years and older have Alzheimer’s, a total of 6.7 million Americans, and this number is predicted to double by 2050.1 Alzheimer’s is the 7th leading cause of death in the U.S. There is no effective treatment for Alzheimer’s or other dementias at this time.

The course of dementia can be a difficult journey, one that is physically and emotionally draining on patients, their caregivers, and loved ones. The disease course can also take a significant financial toll.

The good news is research has demonstrated that preventive measures can slow the progression of, and in some cases reverse, early stages of cognitive impairment.2-4

We have joined forces to get the message out to the public that regardless of where an individual is along the spectrum of cognitive decline, there are treatments and resources available to improve the journey for everyone involved. Why give in when you can fight back?


  1. 2023 Alzheimer's disease facts and figures. Alzheimers Dement. 2023 Apr;19(4):1598-1695. doi: 10.1002/alz.13016. Epub 2023 Mar 14. PMID: 36918389.
  2. Ngandu T, et al. A 2 year multidomain intervention of diet, exercise, cognitive training, and vascular risk monitoring versus control to prevent cognitive decline in at-risk elderly people (FINGER): a randomised controlled trial. Lancet. 2015 Jun 6;385(9984):2255-63. doi: 10.1016/S0140-6736(15)60461-5. Epub 2015 Mar 12. PMID: 25771249.
  3. Dhana K, et al. Healthy lifestyle and the risk of Alzheimer dementia: Findings from 2 longitudinal studies. Neurology. 2020 Jul 28;95(4):e374-e383. doi: 10.1212/WNL.0000000000009816. Epub 2020 Jun 17. PMID: 32554763; PMCID: PMC7455318.
  4. Livingston G, et al. Dementia prevention, intervention, and care: 2020 report of the Lancet Commission. Lancet. 2020 Aug 8;396(10248):413-446. doi: 10.1016/S0140-6736(20)30367-6. Epub 2020 Jul 30. Erratum in: Lancet. 2023 Sep 30;402(10408):1132. PMID: 32738937; PMCID: PMC7392084.




[1] Alzheimer’s Association.


Final budget


Venue rental: $5,720

Performers and directors costs: $700

​Printing and marketing: $165.45

TOTAL RAISED = $7,415.00

ioby Fiscal Sponsorship Fee (8%) $593.20

ioby Donation Processing Fee (3%) $136.35


Original budget

Venue: $5,720.00

Performance: $750.00

Community Partner Speakers: $1,000

Promo (Marketing, Supplies): $2,000

Total: $9,470.00


ioby Fiscal Sponsorship Fee 8%    $850.85
ioby Donation Processing Fee 4%    $314.82
TOTAL TO RAISE    $10,635.67

Donation processing fees apply to donations only. 100% of match funding goes to projects. Please note, fees are estimated here and final numbers may change based on the final amount raised and amount of match funding applied to this campaign.    



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