Leader
Cail Hammons
Location
Broad Street Greensboro, GA 30642
Greenboro's East Broad Corridor POPS! to life with iconic graphics, pop images, and a fresh look that gives a gentle nod to the town's (not so distant) history.
It is no secret that East Broad Street in Greensboro is in need of a little love and attention. The highway that brings the most traffic into downtown is marred by sad facades and empty store fronts. You can help CHANGE this! Greensboro's POP Avenue will transform East Broad Street with restored historic signs and newly created signs that offer a retro, pop art flare! Four possible locations have been selected.
The first is the most obvious; the faded Coca-Cola ""ghost sign" on the eastern facade of the old Greene Supply building. A complete restoration will use historically accurate colors and techniques. The sign features the iconic Coca-Cola slogan, "It's the real thing" which debuted in 1969. The timing couldn't be better to reclaim this fantastic pop art icon; just in time for its 50th birthday!
Concept drawings for the other locations will be publicized as plans progress.
We'll be working with Color the World Bright - a group of incredibly talented and passionate art students from the University of Georgia. Color the World Bright will research historic photographs for sign restorations and develop appropriate designs for new signage along the corridor. The team from Color the World Bright were behind the wonderful restoration of the Chero-Cola Sign at the Oconee Brewing Company in Greensboro.
We believe that Greensboro is a special town with a unique sense of place. We believe that Greensboro has a story to tell through its built environment. We believe that public art increases tourism, investment, and community pride. POP Avenue will transform a forgotten corner of town and connect Greensboro's residents and visitors to our city's past and its future.