Golden Harvest Parade & Festival

The Golden Harvest Parade is a non-profit organization whose mission is to bring the many ethnic groups in the greater Sacramento area together to foster unity, harmony, and peace.  By doing this, we hope to build understanding for each other’s culture and promote collaboration within our community.

Sacramento is the heart of California; it is more racially diverse than most other US cities. While some ethnic groups host their own cultural celebrations, there has yet to be a multi-cultural event for all ethnic groups. We believe that the Golden Harvest Parade can fill this vacancy.

The Golden Harvest Parade & Festival includes two portions: the Parade and the Festival. The 2022 Golden Harvest Parade is scheduled for Saturday, October 29, 2022. The theme of 2022 will be “Unity, Harmony, and Peace.” The parade will start on 10th/N St, and end at the North Capital Mall. The Golden Harvest Festival will be at the CA State Historic Park in Old Sacramento on October 29 and 30, 2022.

Media Plan

1, International medias will be contacted by the Board and also the ethnic groups which join our parade. 

2, Local Media Groups will be contacted in Early May for kick off campaign, and 2 weeks before the event for reminder. Will post all information to any Store to remind people to the event. News paper, TV, social media

PR Plan

The board will assign different ethnic, gender, age board member to contact with all sponsors, media group, participants, and audience.

Marketing Plan

we have time table and open discuss with vendor, donors, sponsors, and Partners. In addition, we also have a plan for use of the residuals, This year is for the homeless in Sacramento.  Ukraine and Afghan Refugees are not discussed when we first planned in Early last year. 

• This is not an one-time event, we would include this concept in our market plan, we want the City of Sacramento, the State of California, and the Golden One Center to be our long-term partner. We also want Walt Disney, Verizon, Face Book, Microsoft... to be our Grand Sponsors for this year and every year.       
• We will dedicate our last performance to the United State of America by invite all the 2022 naturized citizen in California to Sing This is my land. Therefore, we also want to invite the Immigration Department and the Federal Government to be our partners this year.

Sacramento is the heart of California; it is more racially diverse than most other US cities. While some ethnic groups host their own cultural celebrations, there has yet to be a multi-cultural event for all ethnic groups. We believe that the Golden Harvest Parade can fill this vacancy. 2022 remarks the achievement of resisting the COVID, the event will benefit people to release their pressure and depress accumulated during the pandemic