We aim to heighten environmental consciousness. Our mission is to reconnect citizen's to the natural world by calling their attention to it. It's time each of us steps up in our inherent role as the Earth's steward. The problem these days is that we are all bombarded with so many devastating causes, so many emails, and so many pleas for help. It becomes overwhelming to digest and follow through with many of the things we want to care about. Root For Trees Street Tree Signage Campaign is a way to elevate our collective environmental consciousness without demanding much of anyone. Rather then attempting to be yet another cause demanding attention, our project is meant to serve as a revival of our environmental appreciation so as to inspire people to make conscious choices in the future.