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Getting Started | Eligibility | Budget | Reporting & Receiving Funds | Contact Us 

New to ioby? It might be best to start with our general FAQ here.

Getting Started 

How does match funding on ioby work? When you fundraise on ioby with match funding, donations to your campaign will be doubled instantly, so you move toward your goal twice as fast. So if someone donates $25, your page will reflect a donation of $50!

How do I get approved for match funding? Simply share your project idea via the brief form here. You’ll need to create an ioby account, or sign into an existing ioby account, to do this; the process typically takes 5-10 minutes. After you share your project idea with us, you'll be contacted by a member of our team within 1-2 business days. They can confirm for you if the project idea you shared is eligible for matching funds, or ask questions if we need a little more information. If you’re fairly confident your project fits the public guidelines, feel free to begin building a fundraising page immediately after sharing your idea, or you can wait to hear from us.

If I’m approved for match funding, am I guaranteed to receive a specific amount?  No, this is a challenge match, not a grant. Your team needs to raise a dollar to receive a dollar, and no amount of match funding is guaranteed in advance. If you begin a campaign, but then stop fundraising for several months, there is no guarantee that match funding will still be available later. Funds will be distributed on a first-come basis to all participating campaigns, so that funding flows toward projects with the most urgent funding needs and active teams.

How do I know if match funding is still available for my project? When you share your project idea, our team will alert you in the case that match funds are running low and you may not be able to access the maximum amount; then you can decide if you would like to go forward with fundraising or not. If you are already participating in the Green Infrastructure Crowdfunding Match, but have not yet met your fundraising goal, ioby will alert you when match funds begin running low.

How long will the ioby Green Infrastructure Crowdfunding Match be available?  This will depend on how many projects participate. Funding will be distributed on a first-come basis as participating campaigns fundraise, but we currently expect to have enough funding to support campaigns at least through fall of 2020.

Do I need a fundraising team? ioby always recommends fundraising with a team, since crowdfunding works best when several people ask their networks for donations and help publicize the campaign. However, you can fundraise on your own if you’d like.  Our only requirement is that your project’s lead artist should be ioby’s point person for communicating about fundraising—they will be the person that ioby’s Success Strategist is in touch with throughout the fundraising campaign.


What kinds of projects are eligible for match funding?
To access the ioby Green Infrastructure Crowdfunding Match, the project you are fundraising for must fit these requirements:

  1. The project must be installed within city limits of these six cities: Cleveland, Detroit, New Orleans, New York City, Pittsburgh, and Washington D.C. The green infrastructure project must be strictly inside city limits.
             a. Unfortunately suburbs and adjacent municipalities are NOT eligible for this matching fund.
  2. The project must be: a resident-led project under a 501c3 nonprofit, or a resident-led group without 501c3 status and ioby can be the nonprofit fiscal agent. 
             a. Municipal governments are NOT eligible for this matching fund, but we encourage resident-led projects to partner with their local government agencies for site selection and installation. 
  3. The budget for the project must be primarily for the cost of the green infrastructure installation. Project budgets may include program costs related to the green infrastructure installation, such as education or events or organizational overhead. The majority (51% or more) of the ioby campaign budget must be for the green infrastructure installation itself in order to be eligible for the ioby Green Infrastructure Crowdfunding Match.
            a. Related costs, such as education programming about green infrastructure or food for a volunteer event to install the green infrastructure project, will be approved to include in the budget.
            b. Costs that are unrelated to the green infrastructure project itself are unfortunately not eligible, such as a community event that is not part of installing the project, or an education program that happens in the garden but is not part of the green infrastructure.
  4. The project must capture stormwater.
  5. Priority will be given to these 7 green infrastructure solutions because of the robust data backing their effectiveness, but proposals are encouraged for other creative ideas and ioby will discuss eligibility individually. 
  6. Green infrastructure projects installed on both private and public property are eligible, because stormwater abatement is a public benefit.​
  7. Installation must begin by December 2020
  8. Approved fundraisers must complete two surveys
    • Pre-fundraising survey - We’ll ask you to fill out a 5 minute survey before you begin fundraising.
    • Post-fundraising survey - We’ll ask you to fill out a 5 minute survey when you finish fundraising. 

Who is eligible to receive matching funds? Individual residents, informal groups of friends and neighbors, nonprofits, schools, community-based organizations, community development corporations, and residents who are partnering with their local government stormwater agencies are all invited to submit their project ideas.

What if I have more than one eligible project idea? It’s best to pick one thing to crowdfund for at a time. If you’re trying to decide between several possible funding needs, keep in mind that crowdfunding works best for projects that are very specific, where residents will be able to see the results or participate in the project they helped fund.

Budget Questions 

How much match funding can I receive on my campaign? $8,000 is the maximum amount that can be matched to any campaign in the ioby Green Infrastructure Crowdfunding Match. This cap helps ensure that more projects will have access to funding.

What if my project is small and I don't need $8,000 in matching funds? Or what if I don't think that I can raise that much?  That's totally fine! This program is appropriate for small-scale, grassroots projects and ioby has lots of experience supporting smaller campaigns. You are not required to raise the full match amount.

Should the goal I set on my fundraising page include the amount of match funding I hope to receive? Yes. For example, if you need $2,000 to implement your project, please set your public goal on your page to $2,000, and then you would only need to fundraise $1,000 because it would be doubled as you fundraise.

Shouldn't I set a really big goal and hope for the best? You will only receive match funding equivalent to what you raise, so we encourage you to aim for an amount of funding that fits your team’s fundraising capacity and immediate budget needs. Also, it makes crowdfunding more difficult to set a larger goal than you have a plan to reach, because donors are less likely to give to campaigns that don't look likely to meet their goal. Our webinars, campaign planning tools, and your Leader Success Strategist can all help you set a goal that fits your team size and fundraising plan.

Does match funding apply to any donation? Match funding is meant to make it easier for you to reach out to your networks broadly to ask for donations, and not meant for doubling just one or two large gifts. For that reason, we’ll only be matching up to the first $1,000 of any single donation.

Does ioby accept checks and can they be matched?  Yes. If you have a donor who prefers to give by check instead of credit card, they can send their check to ioby to be applied to your campaign. ioby's donation processing fee of 3% also applies to check donations, and check donations can be matched. We won’t be able to match a check donation until we receive and process the check, whereas online donations are matched instantly. Click here for instructions on how to donate by check to an ioby campaign. 

What if I use up all the match funding I was originally planning for, but want to keep fundraising? Great! With ioby’s flexible finish policy you can always raise your goal mid-campaign if needed. If you hit the $8,000 match cap, you are also welcome to keep fundraising additional unmatched dollars.

What happens if I don’t meet my goal? Our trainings and one-on-one support are intended to give you and your team the best shot as success. However, if you fall short of your goal, you'll still keep anything you raised and match funding you've earned. When you close your campaign, your Leader Success Strategist will ask you to adjust the budget on your page to show how you’ll use the smaller amount of funds toward your project.

Here are some examples of possible budget scenarios:

Your original goal: $4,000

You raise: $2,000

Match funding added: $2,000

Total disbursed at end of campaign: $4,000*


Your original goal: $4,000

You raise: $1,000

Match funding added: $1,000

Total disbursed at end of campaign: $2,000*


Your original goal: $4,000

You raise: $4,500

Match funding added: $4,500

Total disbursed at end of campaign: $9,000*


Your original goal: $20,000

You raise: $8,000

Match funding added: $8,000

And then you continue to raise additional donations un-matched: $4,000

Total disbursed at end of campaign: $20,000*

Your page will continue to accept donations after your goal is met and you can raise your goal at any time during your campaign. When $8,000 in match funding has been applied to your page, the match will automatically shut off. At that point, donations will no longer be matched, but you are always welcome to continue fundraising additional unmatched dollars.

*Minus ioby fees.

Reporting and Receiving your Funds  

When will I receive my match funding? Donations to your ioby campaign page will be doubled instantly as people donate to your page. When you decide to close your campaign, you’ll receive the total you raised plus match funding as one lump sum, via check. ioby’s super-low fees will be retained from that total. After you've signed your project agreement, please allow 7 business days to receive your check. If you haven't signed your project agreement, we cannot send you your funding.

What reporting is required if I participate? All participating campaigns are required to complete an online survey that we'll ask you to fill it out at the point that you close your campaign and request your funds. It should take about 10-15 minutes to fill out.

We may also follow up with you after you've implemented your project to ask you to share any great photos that we may use in public reports or blog posts to help share the power of your work and inspire other leaders.  

Other questions?  

Please send an email to with questions or to request a phone call. 


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