This ioby match program supports projects that improve water quality in the
Arthur Kill, Kill van Kull, Raritan Bay, Lower Bay, or Sandy Hook Bay.

Projects may occur on NYC land or NJ land.

Check out our Guide to Green Infrastructure for some ideas!

Eligibility Requirements:

1. Projects must provide a public benefit and can be installed on either New York or New Jersey land. Public benefit means that projects must be installed on: 
           a. Public land; OR 

           b. Multiple private properties, (which qualifies it as having a public benefit); OR

           c. One private property AND have a 501c3 fiscal sponsor. Please note projects on a single private property are not eligible to be fiscally sponsored by ioby.

2. Project leaders must describe how their project will aim to generally improve water quality in the Arthur Kill, Kill van Kull, Raritan Bay, Lower Bay, or Sandy Hook Bay. Measurable data is not required or expected, just a description of how the project will seek to improve water quality in some way.

3. Projects must be specific and concrete. All ioby campaigns must include a budget outlining how funds will be spent.

4. Be led by an individual resident, informal group, nonprofit organization, place of worship, school, or business association. You do not need to be a 501c3 nonprofit to participate. ioby can provide fiscal sponsorship or we can help you find a local fiscal sponsor.

5. Finish crowdfunding and cash-out by November 30, 2023 at the latest. Here's why

  • ioby policy requires that match participants achieve a minimum of five distinct donors in order to cash out with matching funds. Here's why

6. Projects must be installed or implemented by December 31, 2023 at the latest.

7. Projects must complete a required report by December 31st with pictures, receipts, and a description of the final installation.  

8. The following project types are the primary goals of this program and will be more easily approved, but we encourage you to submit your unique project idea for review. We'll discuss your project's water quality impact. 

           a: Stormwater reduction, only in the MS4 drainage areas, blue on this map.
                       For example: rain barrels, rain gardens, tree plantings.    
           b: Stormwater pollution remediation.
                       For example: riparian restoration plantings to filter stormwater as it enters the bay. 
           c: Ecosystem restoration:
For example: planting oyster beds, or otherwise remediating water pollution.            


Ineligible Projects and Budgets: 

1. Education programs; this ioby match program is only for direct water quality improvement projects, not education about water quality.

2. Projects may not provide a private benefit to an individual person, property, business, or family.

3. Projects led by an outside organization that aim to ‘serve’ a community, but do not deeply involve or engage residents of that community.

4. Fundraising for a pool of funds to be re-granted to others or used for an unspecified purpose in the future.

5. Political activities or policy education. Projects must comply with 501c3 limitations. 


This matching program is available now, on a first-come, first-served rolling basis.

Share Your Idea

Simply share your idea with the ioby team, and we’ll confirm within 1-2 business days if your project is eligible for match funding. Then you can publish your ioby crowdfunding page and begin fundraising, with support from our experienced team of fundraising coaches. First-time fundraisers are welcome—we’re here to help!  While you fundraise, donations to your page will be instantly doubled so your fundraising work goes twice as far. 


Want to discuss whether your project is a fit for this program? Contact ioby Match Programs Director:



ioby Match Program Frequently Asked Questions:

Questions about the basics of fundraising with ioby? You might want to start with ioby 101.

Should the goal I set on my fundraising page include the amount of match funding I hope to receive? Yes. For example, if you need $4,000 to implement your project, your public goal on your page would be $4,000—you would only need to fundraise $2,000 of that goal, which would be doubled as you fundraise.

What reporting is required later if I participate? This specific ioby match program requires an implementation report to show the results of your project funding. This means that you'll describe the final project's installation and impact, provide pictures, and list how your budget was spent. This will be required by December 2022.

Who is eligible to receive matching funds? Individual residents, informal groups of friends and neighbors, nonprofits, schools, community-based organizations, and community development corporations are all invited to submit their project ideas. To be eligible for the match, your project must fit the specific eligibility criteria described above.

What if I have more than one eligible project idea? It’s best to pick one thing to crowdfund for at a time. If you’re trying to decide between several possible funding needs, keep in mind that crowdfunding works best for projects that are concrete and specific, where residents will be able to see the results or participate in the project they helped fund.

How do I get approved for match funding? Simply share your project idea via the brief form here. You’ll need to create an ioby account, or sign into an existing ioby account, to do this; the process typically takes 5-10 minutes.

After you share your project idea with us, you'll be contacted by an ioby Leader Success Strategist--one of our experienced in-house fundraising coaches--within 1 or 2 business days. They can confirm for you if the project idea you shared is eligible for matching funds, or ask questions if we need a little more information. If you’re fairly confident your project fits the eligibility guidelines, feel free to begin building a fundraising page immediately after sharing your idea, or you can wait to hear from us.

If I’m approved for match funding, am I guaranteed to receive a specific amount?  No, this is a challenge match, not a grant. Your team needs to raise a dollar to receive a dollar, and no amount of match funding is guaranteed in advance. If you begin a campaign, but then stop fundraising for several months, there is no guarantee that match funding will still be available later. Funds will be distributed on a first-come basis to all participating campaigns, so that funding flows toward projects with the most urgent funding needs and the most active teams.

How do I know if match funding is still available for my project? When you share your project idea, your ioby Leader Success Strategist will alert you in the case that match funds are running low and you may not be able to access the maximum amount; then you can decide if you would like to go forward with fundraising or not. If you are already participating in the Power Up match, but have not yet met your fundraising goal, ioby will alert you when match funds begin running low.

How much match funding can I receive on my campaign?  $2,000 is the maximum amount that can be applied to any campaign in this program. This cap helps ensure that multiple projects will have access to funding.

What if my project is small and I don't need $2,000? Or what if I don't think I can raise that much?  That's totally fine! This program is appropriate for small-scale grassroots projects and ioby has lots of experience supporting smaller campaigns. You are not required to try to use the full $2,000 in match funding.

How does match funding on ioby work? When you are fundraising on ioby with match funding, donations to your campaign will be doubled instantly, so you move toward your goal twice as fast. So if someone donates $25, your page will reflect a donation of $50!  

What happens when the match program ends? Your page will continue to accept un-matched donations until your goal is met, and you can raise your campaign goal at any time. You are always welcome to raise more (unmatched) funds beyond the maximum match funding cap, and you can keep whatever match funds you earn even if you raise less than your goal.

For example, here are some possible budget scenarios:

Your original goal: $4,000
You raise: $2,000
Match funding added: $2,000
Total disbursed at end of campaign: $4,000*

Your original goal: $4,000
You raise: $1,000
Match funding added: $1,000
Total disbursed at end of campaign: $2,000*

Your original goal: $3,000
You raise: $1,500
Match funding added: $1,500
Total disbursed at end of campaign: $3,000*

*Minus ioby's super low processing fees.

Why shouldn't I just set a really big goal and hope for the best? You will only receive match funding equivalent to what you raise, so we encourage you to aim for an amount of funding that fits your team’s fundraising capacity and immediate budget needs. Also, it makes crowdfunding more difficult to set a larger goal than you have a plan to reach, because donors are less likely to give to campaigns that don't look likely to meet their goal. Our webinars, campaign planning tools, and your Leader Success Strategist can all help you set a goal that fits your team size and fundraising plan.

What if I use up all the match funding I was originally planning for, but want to keep fundraising? Great! With ioby’s flexible finish policy you can always raise your goal mid-campaign if needed. If you hit the $2,000 match cap, you are also welcome to keep fundraising additional unmatched dollars.

What happens if I don’t meet my goal? Our trainings and one-on-one support are intended to give you and your team the best shot as success. However, if you fall short of your goal, you'll still keep anything you raised and equivalent match funding. When you close your campaign, your Leader Success Strategist will ask you to adjust the budget on your page to show how you’ll use the smaller amount of funds toward your project.

Are donations of any size matched? Match funding is meant to make it easier for you to reach out to your networks broadly to ask for donations, and not meant for doubling just one or two large gifts. For that reason, we’ll only be matching up to the first $1,000 of any single donation. There is no minimum donation size that can be matched.

When will I receive match funding?  Donations to your ioby campaign page will be doubled instantly as people donate to your page. When you decide to close your campaign, you’ll receive a check for one lump sum--the total you raised including any match funding that was applied to your campaign. ioby’s super-low fees will be retained from that total.

Can check donations be matched?  Yes. It's not standard practice, but if you have a donor who prefers to give by check instead of credit card, they can send their check to ioby to be applied to your campaign. ioby's donation processing fee of 3% also applies to check donations, and check donations are able to be matched. We won’t be able to match a check donation until we receive and process the check, whereas online donations are matched instantly.

What is the goal of this program? At ioby, we believe residents know best what their neighborhood needs. This program aims to provide support, in the form of matching funds and fundraising training, to residents and community-based organizations who are making great things happen in their communities.

How long will match funds be available?  This will depend on how many projects participate, and how quickly they fundraise. Funding will be distributed on a first-come basis as participating leaders fundraise.


Other Questions?

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